Altus Landscape

Customer and Competitor Mapping

See your market as a network.

Altus Landscape maps your customers, prospects, rivals and partners, the contacts who connect them, and the deals in between. You can see who really decides, which accounts a rival can reach, and which relationships have gone cold. It runs on your own computer, not in someone else's cloud.

Book a demo See use cases
Your firm Rival Proposal ChampionCustomer ANew prospectCustomer B
Red thread
Your champion moved to a new prospect
Contact ageing
Customer B: no contact in 4 months
A rival's reach
Rival is two steps from Customer B

Built for the relationships behind the numbers.

Account mapping

Find who really decides

Tag every contact by role and give each account an owner.

Decision makerBuyerChampionInfluencerGatekeeperUserColleague

Competitive landscape

Know where rivals reach

Mark rivals and see which of your accounts they can reach through people they know. The red thread follows a contact who moves from one company to another.

Consulting

Stakeholder maps clients keep

Build a client's map in a workshop from a template, present it in viewer mode, and hand over PDFs and Excel files.

Everything a CRM can't show you.

NEW

Deals and pipeline

Attach deals to relationships and see them all in one pipeline, stage by stage.

NEW

Contact ageing

Cards are marked by the time since you were last in contact, so relationships don't go cold unnoticed.

NEW

A rival's reach

See which of your customers and prospects a competitor can reach, and through whom.

Contacts and companies

Photo cards (including from your webcam) and logos with roles, languages, contact details and LinkedIn and other profiles.

Relationships with meaning

Strong, weak, rival or broken, or your own types such as supplier, investor or former employer.

Degrees of separation

See how many introductions stand between you and the person you want to meet.

Meetings activity

Log dated meetings on every card and see who you've been spending time with.

Excel, CSV and clean data

Import from Excel (column settings are remembered per file), export Excel with photos or contacts as CSV, and merge duplicate cards into one.

Included demo market map

Five quarters at a software company.

Landscape ships with a fictional Swedish warehouse-software company, followed from Q1 2025 to Q1 2026. Every company and contact in it is invented.

Your data

Your market map is your edge. Keep it yours.

Landscape runs on your own computer. There's no subscription cloud and no vendor holding your contact list.

  • Stays on your computer

    The program and your maps work with no internet connection.

  • GDPR tools built in

    A processing record per map, a full export for one person, and erase-everywhere.

  • Business language

    Market maps, contacts, companies and insights, in English or Swedish.

  • Grows with you

    One Altus licence can also cover our larger editions. Maps open across editions.

Get Altus Landscape

Request your licence.

Each licence is tied to one computer. Send us its Windows ID with the form, and we'll email your licence together with the download link.

  1. 1

    Find this computer's ID

    On the computer where you will use Altus Landscape, press Windows+R, type cmd and press Enter. Paste this command and press Enter:

    reg query "HKLM\SOFTWARE\Microsoft\Cryptography" /v MachineGuid /reg:64

    Copy the long ID it shows (36 characters) into the form. The command only reads that one value and changes nothing.

  2. 2

    Send the form

    We turn the ID into the computer code your licence is tied to. Only that code is kept.

  3. 3

    We email your licence and the download link

    Install the program, then paste the licence into its activation screen and click Activate. No administrator rights are needed. If Windows shows “Windows protected your PC”, choose More info, then Run anyway.

Can't run the command? Leave the Computer ID empty and we'll send the setup first – the program then shows you its computer code. Your request is recorded with your IP address to prevent misuse.

Know your market by name.

Book a demo on the sample market map, or ask about licences for consultants. Runs on Windows 10 or 11.

Book a demo